3 Year deansguide Anniversary: Blogging a Life Changing Platform

Dean Guadagni Business Director Inner Architect

Today, March 31, 2010, marks the 3 year anniversary of blogging for me aka deansguide. My initial idea was to create a publication platform to support my real estate related business, provide valuable information on the San Francisco Bay Area, and publish content that would help others adopt blogging.

Evolution

With the revolution of Web 2.0 social media, my blogging has taken on a more diverse scope of content. From my initial beginnings as a real estate blog, I moved the focus to a more broad based do it yourself- how to format.

$160,000,000 Ed Okun 1031 Tax Group Embezzlement

Every blogger hopes for a break, that untold story, the one chance to make a difference. My break came with the Ed Okun 1031 Tax Group case. My contact at a well known title insurance company in San Jose tipped me to a local 1031 provider who stole investor monies and ran out of town. This initial tip resulted in:

  • #1 ranked blog on Ed Okun in the blogosphere (2008-2009)
  • Only blogger authorized by the Department of Justice to publish breaking news information on the Ed Okun case
  • Developed source in Miami with Okun inner circle
  • Received death threat as a result of articles published about Okun and his legal council

BlogBurst Publishing Platform to Mass Media

My thanks go to Blogburst my syndicated publishing partner that has placed 233 deansguide articles on such prominent media site as:

  • Reuters.com with 205,685 page views
  • Nielsen.com
  • Chicago Sun-Times and Chicago Sun-Times News Group
  • Ziff Davis Enterprise
  • Computer Shopper
  • IBC
  • FoxNews
  • AnswerBag 2010
  • Livestrong
  • BBQ Report
  • AnswerBag

Total Page Views

Total page views from deansguide articles, published articles, innerarchitect blog, guest posts, & 2 unrelated blogging assignments: 752,320

Thanks and Acknowledgements

My thanks and heart felt gratitude goes to my mentor Pat Kitano. Pat, principle at Domus Consulting Group LLC, was the inspiration behind me beginning to blog and the first person to make the assertion: “Dean you need to start a blog.” Pat is one of the brightest new thought leaders in the social media breaking news space. A former Wall St. Investment banking executive, Kitano brings the analytical intelligence of a financial principle infused with the future casting foresight of a Tim O’Reilly. I am truly blessed to have been mentored by this man.

My thanks and heart felt gratitude goes to my business partner and life partner, Inner Architect Founder and CEO, Susan Hanshaw. Susan was a critical part of my development as a blogger, as a social media consultant, and as an effective writer seeking a voice and audience. I appreciate her dominant skills as a writer, direct marketer, analyst, strategist, and mentor.

Finally a huge thank you to WordPress.com for hosting this blog, providing an instant audience, for providing a free plug n play platform for publishing my writing. Thank You!

To all who have read, commented, criticized, complemented, and made your feelings know here on this blog~ I thank you from the bottom of my heart. I only hope you can feel the exhileration and excitement of publishing solid thoughts, helpful content, and worthwhile efforts everyday. Thank you all!

Twitter Strategies 3-Pack Of Articles Published By Mass Media

My kind publishers at Blogburst have helped me move my content into the mainstream through their connection to mass media. As a content provider for Blogburst, my articles have been published by such media luminaries as Reuters.com, FoxNews.com, Nielsen.com, ComputerShopper.com, the Chicago Sun-Times and newsgroup, Ziff Davis Enterprise, IBS.com, and Chefs.com. The following is a three pack of Twitter articles published in the mass media

3 Twitter Strategy Articles Published in the Mass Media

1. Chicago Sun-Times and Post Tribune 3-24-09 ” Twitter Strategies and Tips For Beginning ‘Twitterers’ “

2. ComputerShopper 11-23-09 Twitter Strategies: 3 Steps To Avoid Being Mistaken As  A Spammer

3. ComputerShopper 12-30-09 Twitter Strategies: Twitter Jargon In Plain English

Blogburst.com: Syndicating Dreams One Blog at a Time

blogburst-30-day-activity

Blogburst.com is a blog content syndication service that helps bloggers create more exposure for their blogs, helps legitimize their writing, and it provides the opportunity for mass media awareness of your message. You have to be chosen for membership into blogburst; I am happy that I was lucky enough for selection.

Recognition and Reality

The graphic above is a screenshot of my blogburst dashboard which shows my Top 10 Publishers for the Past 60 Days. The real takeaways to consider:

  • I am not part of the mass media in the traditional sense
  • I want to be recognized by the traditional mass media
  • I want to partner with the traditional mass media
  • I want the traditional mass media to survive with my help
  • I would like the traditional mass media to embrace bloggers
  • I want the traditional mass media to embrace the paradigm shift to Internet as Platform
  • I would like the traditional mass media to embrace my friends, colleagues, and partners in the blogosphere

Wall Street Journal: Pen Envy?

For all of the page views, click throughs, comments, accolades, brush back sniper shots, and brushes with fame, I would trade them all for the chance to appear in the Wall Street Journal. The WSJ to me is the Yankee Stadium, the Gawden, and the Golden Dome in Indiana icon of all mass media outlets. I have my 1 (one) page view for an article that never provided me with a link–just a nice visual

Mainstream Media’s New Source For News, Opinion, And Content Is The Blogosphere

Blogburst blog contributor Daysha gets all the credit for writing a very compelling article on how the relationship between bloggers and the mainstream media is an ever changing landscape. Her fine piece “Blogger’s Influence on Print Media” was the impetus for this snapshot into the evolution of the blogosphere

Daysha’s research was based on a report by Cision billed as the “leading global provider of media monitoring, research, distribution, and evaluation services for PR professionals” released an article July 17 that “demonstrates the growing influence of blogs in the mainstream print media.”

The findings support the premise that mainstream media organizations and their writers mention and utilize blogs for their own stories and content generation. Simply put “we” are viable and important, and in many cases, more relevent than many mainstream media organizations

Discovery

1. “The Top 20 national magazines and newspapers mentioned blogs and bloggers 13,066 times in the one-year period ending June 30, 2008, according to Cision”

2. 2004 total year long mentions of “blogs” and “bloggers” totaled 795 times

3. 2005 total year long mentions of “blogs” and “bloggers” totaled 2,179 times

Mainstream Media Importance

“The stunning growth in blogger influence magnifies the importance of employing common sense when contacting bloggers”, according to Cision Executive V.P. Peter Granat

1. PR firm Brodeur Partners reported that in a January 2008 Survey the following results:

*Of 178 journalist contacted “57 percent said they read blogs at least two to three times per week”

*18% of journalist said “they spend at least one hour per day reading them (blogs)”

Ultimate EyeOpener

1. PRWeek/PR Newswire Media Survey revealed:

*40% of participating journalists employ blogs to find content topics for stories

Analysis

The mainstream media and it’s writers are recognizing the value of blogs as viable research tools, sources of new information, places to immediately measure reader opinion, and as a testing ground for their own opinions

What this means to bloggers:

1. Credibility with public and media

2. Media related exposure to mainstream media writers and editors

3. Possible mainstream media collaboration with writers

4. Recognition by public and professionals

5. Solidify Web 2.0 collaboration as the media platform for now and the future

6. Global Reach to a world wide audience

7. Instant measurability

8. Advertising monetization platform

9. Business marketing platform

10. Joint Branding opportunities

Blogburst Blog Syndication Service: Traffic And Exposure On A World Stage

Blogburst is a service that any serious blogger must explore. It provides a channel for your content directly to major media news agencies across the globe. The following story is a blogburst success story as it provides exposure for my work, promotes a well deserving friend’s work, and gives many people a look at what they can accomplish. The article on John’s public speaking was written on June 27, 2008.

John Harper of the Harper Team in Danville, California was the subject of my last article about how to become an expert and go to source for your community through public speaking. In the article “Realtor John Harper Keynote Speaking Strategy: Become An Expert And Go To Source For Your Community” I chronicled John’s next workshop and how he is building a public speaking platform within his business.

Blogburst

Blogburst is a content aggregation service aka free lance that is by membership only. You submit your blog, stand alone blogs only sorry, and they determine if you have the traffic and content that would interest their media clientele. Their clientele numbers over 100 publications with some of the big names being the Wall St. Journal; Reuters News Agency; Nielsen; FoxBusiness News; IBS; Chicago Sun-Times and many others.

The article I produced on John today was published on my stand alone blog at deansguide.wordpress.com and on Active Rain.

Great News From FoxBusiness.com

Today’s article on John Harper “Realtor John Harper Keynote Speaking Strategy; Become An expert And Go To Source For your Community” has been published and placed on FoxBusiness News through deansguide.wordpress.com.

Link to John’s article: http://www.foxbusiness.com/blog.html?bbPostId=Cz3n1x0G10FSiB3b1kZdDsSWFCz4TsGs26ij6hCzBKOY7W2RXYO

Congratulations John!

For More Information

If you have a stand alone blog and you are curious as to my experience with blogburst, feel free to contact me. I have over 100 of my deansguide.wordpress.com articles published on Blogburst from Reuters; Nielsen; Chicago Sun-Times; FoxBusiness; Computer Shopper; and IBS which represents many NBC television affiliates around the country.