Realtor’s Video Tool: Monkeysee.com How To Library For Exposure

Chicago Sun-Times paper the Post-Tribune published this deansguide article 10-31-08

FoxBusiness.com published this deansguide article 10-31-08

How many times have we said: “If I could only watch someone do it first, I could really get the hang of it much faster”? And when we think of the concept of learning through video tutorials we are usually looking through youtube, or another video site. We often find amateur video with a wide variety of opinions on how something should be done. Not with Monkeysee.com. Monkeysee bills itself as providing “The highest quality, most credible how-to videos on the web.”

Monkeysee.com Features

1. 17 Categories: Everything from Auto & Mechanical to Business to Sports & Leisure

2. Upload: Upload your own videos for possible inclusion, save your favorites for future use

3. Become an Expert: Submit your video to be considered for inclusion on Monkeysee.

Monkeysee.com Benefits

1. Huge Library: Great informational videos for your education

2. Opportunity: Featured Videos are on the home page for each category and become a huge opportunity for exposure: Newest, Most Viewed, Recommended, and Highest Rated

3. Expert Spotlight: Expert page is a fantastic spot to land if you can get accepted

4. Traffic: Monkeysee.com has huge traffic numbers and would provide you with networking and exposure opportunities

Realtors Branding Guide

1. Public Speaking: If you create a video that showcases your expertise, and it is chosen for inclusion, you will have the beginnings of your public speaking platform

2. Exposure: If your video is chosen you will have the opportunity to gain wide spread exposure to your message and your business. Monkeysee.com’s Alexa ranking is 24,545 worldwide and 6,736 U.S. which translates to huge traffic numbers

3. Content-Research: The site library has how to videos with rich content and resource potential for ideas and projects

Blog Your Way to Employment, Branding, and Your Differentiating Factor With Inner Architect

Susan Dean

I am very happy to announce the first of two Inner Architect workshops titled “Blogging to Employment” November 18 and 19. The workshop is a detailed basic course on how to create an employment campaign utilizing your blog as the delivery system for your message. The goal is to provide people a plan on how to create their differentiating factor in order to stand apart from the estimated 1.1 million Americans who will lose their job in 2008.

Call to Action: If you know anyone who is unemployed, and I know I do at this time, please consider informing them of this valuable workshop.

Benefits for Attendees

1. Your own Blog: We will help you register and set up your first blog

2. Employment Campaign: Learn how to action plan an employment campaign so that you can answer the age old hiring manager’s question “So Bob what have you been doing the past 6 months to find a job?”

3. New Skill Sets: You will add to your skill sets-blogging, navigating blog software, Web 2.0 tools, and networking

Workshop 1:

Date: Tuesday November 18, 2008

Place: Silicon Valley Holiday Inn Express San Jose Airport

Time: 6:30-9:00pm

Workshop Fee: $75

Workshop 2:

Date: November 19, 2008

Place: San Rafael, CA Ace Conference Room

Time: 6:30-9:00pm

Workshop Fee: $75

Value Comparison: Blog Set-Up fees, as advertised on the internet, run from $200-$300 which only covers the registration and setup without any coaching. Blog Coaching and Training fees run from $70 to as much as $500 per hour

Class Size: We will limit classes to 20 so that each student is provided hands on personalized instruction.

Come find out why you need to establish your brand, discover your differentiating factor, and add to your skill sets the latest Web 2.0 information.

Networking Skills Workshop CSIX Connect September 30: Learn How To Market Yourself Through Networking

Communicate your need.
State your goals.
Improve your networking skills.
eXchange Job leads.

CSIX’s mantra

Tuesday September 30 I will be facilitating a workshop “How to Market Yourself Through Networking” for CSIX Connect employment group at the iRestaurant in Cupertino, CA. The meeting begins at 10:30 and runs until 1:00. The admission is $12 which includes a wonderful lunch, networking opportunities with a group of experienced and expert Silicon Valley job seekers, and information on real world networking.

For my friends and the friends I have just not met yet on Active Rain: If you like this workshop or any of the individual subjects covered, I am more than willing to provide links. If you have questions please contact me at dean@innerarchitect.com or call me at (415) 410-7524

The Program Will Cover

Definition What does Networking Mean?

1. The #1 Biggest Mistake in Networking: The Hard Sell

2. The #1 Method For Networking Success: Giving

3. The 5 Benefits of Giving: Referrals, Relationships, Evangelists for you, Reference Point, Mentor

4. Exercise: The “Give” How to identify your value give aways and outline a plan on how and where to deliver this value

5. 8 Tips to Engage: How to Make a Connection

6. Listening Is a Skill That Requires Strategy

7. Procrastination: 5 Tips to Help You Follow Through

8. 10 Reasons Why You Should Maintain An Ongoing Networking Campaign During Your Career

9. Etiquette Do’s and Don’ts of Networking

10. The Secret of Networking Success: Get Your Connections to Benefit First

11. 5 Tips to Branding “You”

This program is designed to be a two hour program. I am going to blast through this program in one hour with the promise of providing more information to those people interested.

If you are interested in this information, consider the fact that I have written about every subject here on Active Rain on this blog. You can simply go back and “mine” my archive of posts to find ea article that matches the subject matter. If I can be of assistence, please do not hesitate to contact me!

Realtor’s Floor Duty Tip #1: Stop Hard Selling-Start Engaging

This morning I called an agent to find out the listing price of a condo in my condo complex. The longtime resident is a good guy and I wanted to compare prices with some of the other properties as a measure for our market. When I called the agent I asked the question: “Hi, Tom can you tell me the list price on 123 Main St?”

The answer I received made me think of a few things I want to share with you since I am a consumer and NOT an agent.

Questions Are Not Buying Signals

1. Asking a question about a property is NOT a buying signal. Check out Mark Dembo’s article on buying signals for practical advice. When I asked for the price, I followed up that question with “What is the square footage of this condo?”  Tom the agent answered the square footage is “1,408″ but then.  .  .

Hard Sell Launch

1. Agent Tom, thinking he had permission to slam me with a sales pitch launched into the following ramble:

Tom: “This is one of the biggest units in the complex (that’s not true-I know for a fact it is avg); this unit has one of the biggest garages in the complex (that is also false); you have private use of your own boat dock (that’s true); you have plenty of parking; two bedrooms 2 1/2 baths; community pool” and the list of features continued.

Note: During this Features “Puke” Tom was on a roll, never stopped to measure my interest, and continued at a speed where I could not ask another question. His attitude was just sit back and listen to how great this property is and how great it would be for you.

My Reaction

1. Run, run fast, run away immediately. So that is what I did to Tom. I told him: “Thank you I appreciate the information have a good day.” I hung up before Tom could react with ANOTHER DOZEN FEATURES I COULD NOT LIVE WITHOUT.

2. My perception of Tom:

a.) Tom knows the Hard Sell

b.) Tom does not know how to engage on a personal level and create a connection

c.) Tom is desperate, he is selfish

d.) Tom is unprofessional

e.) Tom did not attempt to brand himself

f.) Tom did not give me a feel for the buyer’s situation

g.) Tom did not ask one probing question

h.) Tom did not care for anything but puking his information all over me.

i.) Tom does not know how to give value in order to connect

If I Were a Betting Man: Tom’s Reaction To My Call

1. I was just another tire kicking clown

2. I was not serious

3. That call was a waste of time

4. That guy was rude as he did not let me continue my mindless info puke

5. Floor duty sucks!

Opportunities Tom Missed and Things He will Never Understand

1. I could be somebody who could help his career- I would write about him and help him with Web 2.0 transition or sales transition if he had just engaged with me

2. He doesn’t know who I know- I know lots of friendly people here on Active Rain. He needs to be here and I will bet (sorry I would make this bet) my house he is not aware of Active Rain or the power here

3. He did not try to befriend, engage, or create a personal relationship-again I do know the county as I grew up in Marin County when the market for starter homes was $19,500-I know lots of people even today

4. He did not ask permission to provide more information- this would have shown respect and I would have gladly accepted his info puke

5. He did not brand himself and offer a glimpse of his differentiating factor

6. He did not offer any value give, any value information, any value advice

The Secret That Is NO Secret

Every call is an opportunity to show why a person should be interested in you. The method to gaining access to people, their confidence, and their group of friends is to provide free information that people value.

LinkedIn Case Study Success: The Weather Channel

In a very compelling case study answering the question why businesses and entrepreneurs must utilize LinkedIn.com to it’s fullest potential, The Weather Channel recently closed a deal to acquire sites Lakerentals.com and Coastrentals.com. The WeatherChannel.com is one of the top 20 websites (traffic-visitors) in the United States outperforming Facebook, CNN.com, and the New York Times.

Case Study in Effectiveness

Steve Hassett, Vice President of New Ventures, describes the deal. Steve was contacted by the entrepreneur and owner of Lake Rentals and Coast Rentals via an Inmail. As a result of the entrepreneur’s inquiry, “we reached out and contacted him and it resulted in a successful deal” according to Hassett.

Josh Schoenberg, Director of Corporate Development, concurred: “We received the email in June and closed the deal in late August, about three months”

Linkedin Take Aways

1. Opportunity: According to Hassett “I don’t know if we would have been aware of the opportunity if I didn’t have a profile on Linkedin.”

Benefit: Awareness and opportunity are key but the other hidden benefit is the fact that Steve Hassett, by virtue of his profile placement, is networking within our Web 2.0 world.

2. Profile Building: Hassett adds “As a result of that success, I rewrote my profile to make it more of a billboard for what we are trying to do”

Benefit: A robust profile with prior experience, expertise, and job history is the beginning support. The real effectiveness comes in building the rest of your profile to reflect your role in your business, your businesses’ goals, and the type of opportunities of collaboration available with you.

3. Visibility: “LinkedIn makes professional connections visible” that is a tagline that is very important. The concept that we often can not see beyond our own connections the people and opportunities that exist is the biggest problem in networking. LinkedIn helps solve this problem by making you and your company visible to those you are unaware exist. At the same time, you have the opportunity to investigate those same connections so that you can discover the “hidden opportunities” of your network and beyond.

Realtors Choose Your Blogging Platform By Performing Due Diligence: TopTenReviews.com

Reuters.com published this deansguide article August 3, 2008

Who is this man and how will he change your life? For the answer go to the bottom under “Recommendation”

The following is a blog services review with a rich variety of information reviewed so that you can evaluate which blogging platform is best for your blog. The review is done by TopTenreviews.com a site with massive traffic and the page views to it back up. I provide a quick Analysis and My Recommendation at the end of the article.

Top Ten Review’s Categories

1. Software

2. Electronics

3. Web Services

4. Movies

5. Music

6. Video Games

Top Ten Review’s Blogging Platform Review

Platforms: WordPress; Type Pad-Blogger; Yahoo 360; AOL Journals; Windows Live Spaces; Xanga; Live Journal; Vax; and Myspace

Reviewer Comments: In this section you can read user reviews good and bad

Rank: Gold, Silver, Bronze are awarded the top 3 Services

Block Rating System: Excellent = 4 blks; Very Good = 3 blks; Good = 2 blks; Fair = 1 blk; and Poor gets a 0

Note: The systems is similar to Consumer Reports with a matrix of features rated and benefits provided. It is very through and complete

Additional Information

As if this was not enough, Top Ten provides you with two sections to consider:

1. Why Blog?: A featured section on the benefits of blogging and why you should be doing it

2. What to Look for in a Blog Service: This is a great place to begin and is located at the bottom of the review page here

Analysis

This is one of the best formatted reviews I have seen of Blog Services aka Platforms. It addresses most everything you need to consider before establishing your blog.

Recommendation

I like WordPress and I would not use any other blog platform. I am also biased because I have utilized WordPress for nearly a year and a half. It is the simplest services to utilize in regards to the technology learning curve and it also supports rich back end traffic analytics for your blog

Question under the picture at the beginning of this article: Who is this man and how will he change your life?

Answer: WordPress creator Matt Mullenweg

Google Updates “Keyword Tool”: “Significantly Improve Your Keyword Research Ability”

Google

FoxBusiness.com published this deansguide article July 25, 2008

Google’s Adwords “Keyword Tool” is one of the cool relatively new tools you can utilize when formulating your keywords, keyphrases, and longtail search terms. A simple tool to utilize, Keyword Tool is like having a brainstorming session or idea think tank consulting firm at your finger tips.

The Cool Features: How Would You Like To Generate Your Keywords?

1. Option #1: Descriptive words or phrases; choose this option when searching for keywords like “green tea”

2. Option #2: Website content: choose this option to find website keywords like http://www.deansguide.wordpress.com

Pick Your Language

Mind boggling extensive list of languages from Urdu and Togalog to English and Slovak; and countries from Burkina Faso and Burundi to Yemen and Zimbabwe give anyone globally the opportunity to hone in on their keyword targeting

The Numbers: Actual Figures For Search Terms

Google now returns for your keyword query the following categories of information:

Our keyword search was “San Rafael real estate”

1. Advertiser Competition shows a bar graph for competitiveness for each keyword

2. Approximate Search Volume for the month (June) 9,900 searches

3. Approximate Average Search Volume per month 8,100 searches

4. Keywords Related to your search terms, their strength of advertiser competition and all realted numbers

5. Additional Keywords To Consider gives you closely related keywords and keyword phrases further adding to your research

The Reviews

1. Searchenginepeople.com ,a fantastic resource site, Paul authored the following review:

“Simply type in your keyword and you can see a long list of related keywords with approximate search volumes for those keywords as well! You can even customize the results with this tool: everything from the location (country) of your keyword results to finding out which month had the highest search volumes.

“In short, the tool rocks and it instantly makes keyword research way easier and much more efficient!”

2. SEO Revolutions’ Jerry West:

“In short, Google’s update to their Keyword Tool will SIGNIFICANTLY improve your keyword research ability. Review how in just four minutes with the screen shots, commentary and (steps in post) test results