Google Base “Shopping Bag” icon
FoxBusiness.com published this deansguide article June 28, 2008
If you do not want to take on the task of establishing a blog or website there still is a method to get your information listed in Google search results: Google Base. For Realtors this could be a key tool in listing your properties.
What is Google Base?
1. According to Google “Google Base is a free Google service that allows you to publish virtually any kind of information for inclusion in Google search results”
2. According to the blog chiefexecutive.wordpress.com’s, a UK site, article “Google has changed-have you?” Google Base allows a business to list it’s services or products in a different way-via an shopping bag icon and in a product search conducted by consumers:
“The point is Google has changed, there are now opportunities to appear on the list (Google search results) in more relevant and striking ways than the conventional list of blue search engine links.”
Advantages of Google Base
1. You do not need a website or blog to publish your information
2. It’s a free service
3. If you don’t have a website to host your item(s), Google Base will create and host a unique URL (web address) where searchers can visit and view your content.
Google Base For Realtors
According to Google:
“Over 56% of all internet searches on “real estate” and related terms are conducted on Google and our partner sites, and the majority of those searchers are actively looking for listings or referrals to brokers and agents. Google Base makes it EASY for consumers to find your listings or services.”
How Does It Work?
People performing Google searches for Real Estate can refine their search results by adding specific property features (e.g., “4-bedroom”, “pool”, “San Francisco-Pacific Heights”) and seeing their results displayed on a map, focussed on the neighborhood and types of properties that they are most interested in
If a Realtor adds his/her listing(s) information to Google, it will ensure that the right (most qualified) potential buyers will be able to find the properties listed “right when they are most actively looking for them.”
Google Real Estate Tools Link (for more information!)
4. IDX vendors