A. Embracing Social Media & Commerce: Cultivate Brand Loyalty
The session is about Cultivating Brand Loyalty and developing grassroots evangelists via social media with new and online wine lovers.
Moderator: Lisa M. de Bruin, National Account Development Specialist Hahn Family Wines
Panelists: Dean Guadagni, Business Director, Inner Architect; Judd Wallenbrock, President/General Manager Michel-Schlumberger Benchland Wine Estate; Hardy Wallace, Social Media Guru, Author, Dirty South Wine Blog, former Murphy Goode Wine County Lifestyle Correspondent.
B. Consumer Compliance: The Next Generation The Next Generation of Issues on PCI Compliance
C. Google Analytics and other Free or Low Cost Technologies
What does it mean to turn 50 if you can’t share what you have learned with your friends? The following are 50 things, from business to life, I have learned, experienced, or watched in 50 years on this planet. If you have a list please let us hear it. The 50 things are categorized but not ranked~
1. “Your word is your reputation”: say what you’ll do, do what you say
2. “Learning requires heart”: if you don’t want it, it won’t happen
3. “People want to buy they don’t want to be sold”: help people get what they want then you get what you want
4. “Preparation starts at home”: show up to work ready to go
5. “Don’t lie to yourself, it’s unbecoming”: if you don’t believe in your work, you will never succeed
6. “Writing is your publication platform”: learn to blog, express your ideas, create your public record the first jewel in the triple crown of building you as a brand
7. “Under promise and over deliver”: if you positively surprise people they will always react positively
8. “Telephone cold calling is the most underrated business strategy”: the science meets art of selling
9. “Multi Level Marketing is rarely a Win-Win situation”: me first with a huge helping of pie in the sky
10. “Technology is the life blood of business”: things change for the better
11. “Networking is a contact activity”: working the room is NOT networking
12. “Everyone should have a manual labor job in their background”: lessons in humility one jackhammer blast at a time
13. “Education is the great equalizer”: don’t squander your opportunity
14. “You make your own breaks”: capitalize when the moment arrives
15. “Overconfidence is a weakness”: check your ego at the door it might save your deal
16. “Mentoring is a two way street”: whether you are giving or receiving it is a win-win situation
17. “Dress for success”: if you look good you feel good
18. “Never underestimate your opponent”: it may come back to haunt you
19. “Public speaking is crucial to a career”: this is the 2nd jewel in the trip crown of building you as a brand
20. “Leadership is a skill you can develop”: this is the 3rd jewel in the trip crown of building you as a brand
21. “Listening is the skill”: this separates the stars from the pack
22. “Fear is contageous”: if you are fearful in any business situation it shows
23. “Give respect”: recognize excellence
24. “Expectations are dangerous”: if you have to ask you have never had to live up to them
25. “Winning isn’t everything”: it’s the only thing
1. “Your family is your rock”: if you are blessed with a solid family you must never forget them
2. “Travel early and often”: experiencing other places at a young page accellerates personal growth
3. “Live somewhere else”: leave your hometown and live somewhere far away
4. “Learn to adapt”: if you can adapt you can survive
5. “Living overseas”: Athens, Greece is amazing
6. “Follow your dreams”: if you fear trying you will miss out
7. “College is irreplaceable”: personal growth that continues to show up years later
8. Working in the music business: scouting bands while in college a dream job
9. Basketball: playing in front of 5,000+ wishing I could make it a career
10. Room mates: in college at UC Davis 1980 the brother of King Huesen of Jordan
11. Training: one training session with 1980’s Professional Kickboxing Association light heavyweight champion Dennis Alexio
12. Robin Williams: partying with the legendary “Mork” without ever knowing it was him
13. My father: the greatest teacher of humility, graciousness, and toughness
14. My mother: my heart and the person who challenged me to be kind and positive
15. Saving a life: helping a friend make a new start
16. “Losing to learn”: losing teaches you about yourself, winning is not the same teacher
17. “Watching your childhood friend play in the NFL”: Monday night football at the ‘Stick and my friend is on the field as a starting wide receiver for the Atlanta Falcons
18. “Moderation is everything”: if you allow anything to control you, you haven’t learned a thing
19. Jet skiing in Greece: the greatest adventure in my life riding behind a 25 story cruise ship, inside the wake funnel, jumping through the wake 5 miles outside the Mykanos harbor
20. Regrets: being invited to tryout for my college basketball team by the coach and declining for nothing more than the fear of rejection
21. Redemption: learning from this fear and accepting every challenge and opportunity with open arms
22. “First Kisses”: Kim in 5th grade changed my view of girls forever
23. Wine: so much more than a drink. It’s a lifestyle, appreciation for history, part of my cultural background
24. “Friendship”: they last only when you participate, work at it, and give
25. “Humor”: nearly everything is better with a laugh
Creating a viral marketing army on Twitter, of people willing to RT your links and talk about your business, can be done in a number of short steps. The key to this strategy is an ongoing, consistent, and timely effort in executing the steps.
5 Ways to Create Your Viral Marketing Army
Targeting: follow people and companies you wish to sell to and do business with in the future
Lists: Create lists for your followers segmented by industry, niche, and logistics to your business. Example: prospect X is a lead, prospect Y is an affiliate business, prospect Z is a possible networking partner
#FollowFriday: use this to recognize valuable resources, attract new followers, recruit new fans who will take an interest in moving forward your messages to their audience
RT: retweet your prospects, your consumers, audience members and networking partners links. Help them move their information
Hashtags: find a specific hashtag event focusing on your niche and show up. Our focus is the wine industry and we are avid participants in #WineWednesday
If your company or association is searching for a valuable presentation on Social Media and how social networks are the new sales and marketing channels, please consider Innerarchitect.com your guide to social media strategies.
Some people, even if we have never met them, seem to be people we could be friends with if we had the opportunity. Martin Luther King Jr. is just such a man. If I could have any 3 people at a table for dinner, Dr. King would get one of my seats.
Martin Luther King, a doctor, a pastor, a leader, a man of passionate idealism and faith. Where ever you are in the world today, try to remember what once was- a man bridging the gap of social injustice while setting an example of non violent resistance. If words are the pillars to our actions, then Dr. King built a castle to freedom.
As a player, coach, and lifelong fan it is difficult to watch the way basketball is coached, taught, and played over the last 15 years. Simply put I don’t like it, I would not play it the way it’s being played, and I would never coach the style that is predominantly used today. This post is dedicated to my close friend and lifelong Laker Fan Scott Moriyama!
What’s Wrong With Basketball Today?
The 3 Point Line: it has ruined the game by slowing it down, softened the attacking style of true fast break basketball
Spot-Up Shooters: this should read lazy players. Spotting up at the 3 point line and taking lower percentage shots is ruining the flow of the game
Mid Range Game: nobody can hit a 12-15 jumper because they either concentrate on launching 3’s or dunking- there is a big doughnut hole in the game today called bad shooting
Shot Selection: Oscar Robertson played the game where you take what you can get- a 10 ft shot, then the next time down a 5ft shot. Always look for the highest percentage shot. Today it’s launch from the arc and pray!
Volume Shooters: these are the players that need 30 shots a game to score 15 points, think they can shoot, but should not be shooting at all- sorry Jamal Crawford but you have been the poster child for most of your career
Conditioning: today’s players are not in full court running condition- they could never play at the pace the game demanded in the 1980s
Fast Breaking: today’s fast break is run from the wing. The fundamentals of moving the ball to the middle with two players filling the wings and running 3 on 1 breaks is gone! Nobody does it, nobody coaches it. Yet it is what the Boston Celtics, LA Lakers, and all of the powerhouse teams of the 70’s and 80’s ran to perfection resulting in higher shooting percentages, better games, and a more competitive atmosphere
Since moving away from the employment niche as our focus, I have written sparingly about how to leverage social media in a job search. Although the evidence is overwhelmingly in favor of job seekers blogging and leveraging social media, many job seekers remain unmoved.
For all of the nay saying job seekers who believe a resume is enough to land a job in today’s world, we point to Chapter 71 “Career Guidance for This Century” from Guy Kawasaki’s “Reality Check.” Penelope Trunk the author of “Brazen Careerist: The New Rules For Success” provides the nine biggest myths of the workplace.
The Nine Biggest Myths of the Workplace: #6 You Need a Good Resume
According to Penelope:
Resumes: only 10% of jobs come from sending a blind resume
Networks: most people get jobs by leveraging their network
Resume vs. Network: you need a competent resume that will showcase the fact that there are no red flags in your history BUT it is your network of people, connections, and audience that will be the reason you find a job-not the resume
Tim O’Reilly, the driving force behind the concept of Web 2.0 and a genuine social media thought leader, details why Twitter is becoming the leading social network in today’s social media world. The interview is conducted by FORAtv.com President & CEO Blaise Zerega. Asked to compare social networks to human “senses” and to name the most important social network, O’Reilly nails it with these ideas:
Unexpected impact: “I don’t know if there is a single new thing, right now, or if we will notice it right away. People didn’t know how big Google would be in 1998. . . if there is anything in that category today I would say it’s Twitter.”
Twitter’s Impact: “The thing that has impressed me the most about Twitter is it’s brought real time to a peak on the web”
Trend: Twitter’s impact on how we expect real time information is “making the web more sensory like. . . “
What Does it mean?: “It means you start to build systems for stimulus and response.”
Humans & Computers: “There is a whole part in what we’re building here, is this new hybrid human computer machine”
Constant Factor: We are moving toward a “Collective Intelligence” which will cause a “Revolution in Business.”
If you need tips on how to become a better writer, you may be acquinted with Copyblogger. If you need more resources to help your writing, the following Top 10 list is sure to provide the content you are looking to read. Michael Steltzner the author behind WritingWhitePapers.com chose his “Top 10 Blogs for Writers-The 2009/2010 Winners” awards. This list can be a content library unto itself. Congratulations to Coppyblogger the winner of this years competition.
Michael Steltzner’s Top 10 Blogs for Writers
The following is Michael’s list in his own words on why he chose each site:
Copyblogger: This site is the heavyweight champion of the world four years running (and one of the top blogs on the planet)! The brain-child of Brian Clark, his blog keeps winning because of its insightful articles.
Men With Pens: James Chartrand and Harry McLeod maintain the number two slot with their inspiring content and rich community discussion.
Write to Done: This blog nearly always delivers a home run with its excellent articles for all writers and is the product of top blogger Leo Babauta.
Editor Unleashed: Inspired by the former Editor-in-Chief of Writer’s Digest, Maria Schneider explores writing, social media and community on her excellent blog.
Freelance Writing Jobs: This site is the first stop for freelance writers seeking new work and great articles (and it remains a top winner since this contest began). Congrats Deb Ng!
Confident Writing: Joanna Young delivers rich and useful articles that will help you take your writing to the next level.
Urban Muse: Susan Johnston covers a wide range of excellent topics that all writers will enjoy.
WordCount: Journalist Michelle Vranizan Rafter explores the challenges freelance writers face on her excellent blog.