Fortune magazine’s “The World’s Most Admired Companies” article focuses on companies that are the most popular workplaces. Most of these employees are paid well. Many of these employees are on the move so relocation is a constant for these companies. With all of these positives, have you ever thought to target these companies in search of business? But how would you start?
If you are willing to put the effort into wooing employees from top companies then you should consider two places to begin.
Connections: list all of your personal connections to employees, executives are a great source, and begin to make contact with them. Consider a phone call then follow up postal effort
Human Resources: if you don’t have any personal connections to employees or executives in your target firm then contact the HR department. Ask if you can provide a free lunch and learn session for employees, provide free estimates, or provide free one on one consultations
Another important place to find information, in nearly every industry, is LinkedIn.com. Within LinkedIn, joining a group has been one of the best ways to learn and participate. If you utilize LinkedIn, what are your favorite groups?
My Favorite LinkedIn Groups
Social Media Today
The Blog Zone
Future Social Media
Association of Strategic Marketing
Facebook and Twitter for Business
Email Experience Council
Inbound Marketers- For Marketing Professionals
Inner Architect: San Rafael Social Media Company
As a San Rafael, CA social media company with a direct marketing approach we are constantly on the hunt for learning opportunities. Do you have a favorite LinkedIn group? If so please let us know how we can connect on LinkedIn.