Steps to Targeting on Twitter
- List Building: begin your strategy by writing down the different categories of people and brands you wish to list on Twitter. Examples for the wine industry: “Napa Wineries” “Wine Sommeliers” “Tasting Room Customers” “Foodies-Restaurants”
- Segmentation: each category you turn into a list must segment (divide) your “paper” list relevant to your business. Examples: “Prospects” would be different than “Wine Club members” which would differ from “Affiliate partners.”
- Data Service: hire a company to perform a database enrichment where your list of current customers, who may be on Twitter-Facebook or 25 other social networks, can be identified through their email address.
Once you have built your Twitter lists, segmented them according to category, and identified your best customers who are on Twitter or Facebook, you are ready to build a targeted following as well as follow your targeted prospects.