Twitter List Strategy: Monitor Without Following

Twitter lists are an important strategic tool that allows users to completely leverage the power of the most influential lead generating social network available today. The following is an outline of one of my Twitter list strategies.

Twitter List Strategy: Monitor

Prerequisite: In the Monitor strategy, the Twitter user should already have built a number of lists that segment the people and companies they follow. These lists would include prospects, industry peers, organizations, affiliate business partners, networking partners, and customers.

Monitor Strategy: Premise

The idea or premise behind the Monitor strategy is to set up a number of lists, or parts of current lists, that provide an effective monitoring tool for the user. The key to this strategy is the fact that Twitter users are NOT required to follow the people or companies they are listing.

Monitor Strategy: Benefits

• Monitor: Twitter users may monitor a person or company by placing them on a list without the requirement of following them in return
• Follow to Follower Ratios: without the requirement of following, Twitter users can keep their Follow vs Follower ratios 1:1
• Perception: with your Twitter Follow vs Follower ratios near 1:1 you or your company will NOT be perceived as MLM spamming or hard sell sales pitching
• Research: monitor competitors, industry leaders, consumers, customers, or breaking news agencies to learn and document your niche
• Stealth: by NOT following your monitoring target, you do NOT show up on their radar helping to remain private in your observations
• Cloak: Twitter users can hide or cloak lists by “locking” them. Locking your list will keep it private to you and away from your competitors’ prying eyes

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