Twitter Would Be Taken Seriously If Named Something Else

What’s in a name? For human beings names often lead to derision, ridicule, or jokes. If you were a young boy named “Sue” your name, as Johnny Cash said, could lead you into fights. Or it could be worse for “Sue”: he would never be taken seriously. In the case of microblogging sensation “Twitter” what’s in a name may have created a perception they never wanted.

“Twitter” is one of the most vibrant “new media” Sales and Marketing channels available today

Twitter: What’s in a Name and the Perception it Creates?

• Webster’s defines the word “Twitter”as “to talk in a ‘chattering’ fashion” or “to utter successive chirping noises”
• “Twitter” the name creates a perception of a social network that is more toy than major business tool
• Twitter’s micro-blogging platform of short 140 text like messages lends the perception it is designed for Gen Y Millennials
• Twitter’s micro-blogging platform of short 140 character messages lends the perception it does not provide enough space for detailed communications
• Twitter’s micro-blogging platform lends to the perception that it is ultra fast which in turn creates the perception that it is more frivolous communications than relevant business communications tool

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