One of the newest “practices” surfacing on Twitter is designed to make sure you follow a person or company that has followed you. Since this tactic does not have a name we are dubbing it the Follow-Unfollow-Follow tactic
Follow-Unfollow-Follow: How It Works
- Follow: a twitterer that you are uninterested in following follows you
- You Ignore: you do not follow this useless Twitterer and ignore them
- Unfollow: the twitterer waits for 24-48 hours and once they realize you are not following them, they unfollow you
- ReFollow: within the next 24 hours after their initial “unfollow” the twitterer will refollow you
What Is the Follow-Unfollow-ReFollow Strategy?
- Everyone Follows: this tactic’s goal or strategy is to ensureevery single person that a twitterer follows will follow
- Top of List: by refollowing a second time, the twitterer’s logo or face is at the top of your follower’s list
- Pest: being a pest, the twitterer hopes to ware you down so that you follow them back just to get rid of them
- Multiple DMs: each time the twitterer follows you he/she can direct message you, it will surely be spam, a sales pitch for whatever they want you to do for them
