Part 3 in our series on mobile Web marketing strategies
As we have learned from Jon Cooper CMO of PhindMe Mobile, a mobile Web strategy is one of the most important marketing trends of 2010. Once you have launched your mobile Web strategy, the next step is to formulate your promotional marketing campaigns using your new technology.
4 Tips To Creating Mobile Web Marketing Campaigns
- Opt-In Database: begin building your list of cell phone numbers by “providing your target audience with multiple opportunities to register to be on your text messaging list.” Place signs in your brick n mortar stores, on your website or blog, and in advertisements that inform your audience of your mobile Web presence
- Incentive to Join: create an incentive for your audience to join your opt-in list. Exclusive information, deals, discounts, or events can be part of the incentives to join or sign-up
- Exclusive Offers Alert: create exclusive offers for your text message list members. These offers could include “secret events”, previews, or sales. Then alert your members to be on the lookout for upcoming events
- Word of Mouth: motivate your list members to forward your exclusive offer links to their friends in order to prospect for new list members and viral market your mobile website
