Realtors Coming To Grips: Why Should I Have A Twitter Account?

Realtors, businesses, entrepreneurs, and consultants are still asking the question: Why should I have a Twitter account? Many cite the fact that Twitter has an abandonment rate of 70% after a 60 period. Others hold onto the idea that Twitter will go away soon-why waste the time?

I have news for you if you are in either one of those camps:

• Twitter is not going anywhere
• Your competitors are using it and beating you to your prospects

Why Should I Have A Twitter Account:

• Broadcasting: Twitter is the fastest social network to Broadcast information
• Delivering Links: assuming you have a blog, you do have a blog right? Twitter allows you to deliver links (blog articles etc.) to your strategically targeted following
• Targeting: done right, you can strategically attract the followers you wish to attract
• Lead Gen: how many of you are paying for your leads? STOP! Twitter can provide you leads if strategically leveraged
• Reputation Management: Twitter is a tool that allows you to deliver information- in some cases you can use it to correct erroneous information or fight an unfair review on Yelp or any other review site
• Networking: meet your peers, business people, or prospect by creating the right Twitter strategy
• Perception: how often do we see Realtors who have a photo that is 10+ years old in an attempt to appear as young as possible to prospective clients? It happens ALL the time. Instead if Realtors use Twitter they will be perceived as Internet and social networking savvy. Lower your age perception by using cutting edge technologies or strategies

Conclusion

This may seem harsh but it’s reality: if you don’t stop wasting time with excuses about not adopting social media, you will be too far behind to catch up. Newspapers are going out of business, real estate magazines are almost gone, advertising in the traditional way NO LONGER resonates with today’s savvy home shopper and seller.

Wake up to the fact that social networking is not the “new fangled” I don’t have to do this fad- it’s the evolution and reality you (and I) all face in today’s world

3 Tips To Launch Your Mobile Web Strategy Now

Part 2 in our series on mobile Web strategy

Jon Cooper of the Philadelphia Business Journal wrote a great article outlining five reasons companies must have a mobile strategy in their marketing plan. Cooper identifies “commonsense tactics” that need to be incorporated into your current marketing strategy in order to launch your moble Web strategy. The following are 3 tips to market your launch into the mobile world.

Launch Your Mobile Web Strategy: 3 Tips For Marketing

• Cell Phone Numbers: begin capturing cell phone numbers by asking for this information along with the “typical” consumer contact information in your opt-in customer relationship management efforts
• Web Pages: due to technology issues, your current website-blog can not be read by cell phone users. The answer is to establish your own mobile web page (website) that is cell phone “friendly” allowing mobile users to easily read your content
• Text Call To Action: “obtain text message response capability”-this allows you to add call to action text to your advertisement or marketing messages. Example: text ‘coupon’ to 77860 to opt-in for your complimentary sample