DM Spam from @ScottPotential
One of the biggest Twitter mistakes many brands make is to either blindly follow everyone that follows them or follow nobody . In the first case, the stream gets clogged with useless spam junk. In the latter, your brand is perceived as arrogant. If companies considered the DM channel a valuable tool to communicate authentically they could leverage it for a number of activities.
5 Reasons Why Targeted Follow List Cleans Up the Direct Messaging Channel
- DM Spam: Following targeted consumers ensures that your direct message (DM) channel will contain (primarily) useful messages from your prospective consumers, partners, or networking partners
- DM Messaging: a direct message is more useful as a “clean” private channel to deliver information
- Perception: if consumers know your DM messages are filled with useful content, they will pay attention to your messages and consider them valuable
- DM Marketing: once a brand’s DMs are known to be valuable, a company can then deliver call to action marketing messages
- DM Sales: the DM channel is NOT a sales channel. If a brand utilizes marketing and informational messaging they will be very effective with their consumer base