10 Content Ideas For Winery Social Media Marketing

grapesWine Wikipedia

The biggest mistake being made by wineries in their social media marketing efforts is the lack of strategy in the messages they produce. Many wineries on Twitter are simply chatting with no apparent strategy to bring information forward about their product, service, benefits or features. Often times the messages are either too much hard sell or not enough “beef” about the winery. The following is a list of ten ideas that wineries can write about right now. The orgin of these ideas? The winery website-blog:

10 Social Media Marketing Ideas: What Do We Say?

1. History: what is the history of the winery, owners, and vineyards? Within this history, bring out the mission of the winery

2. Wine Club: features and benefits as well as the differentiating factor or why people should join your wine club

3. Harvest: every wine fan wants to know who is making the wine, what the harvest process looks like

4. Partnerships: if you have a restaurant, limo, resort partnership then give all details that benefit your customers

5. Education: if you offer hands on classes in wine making,  storage, or collecting give people the details

6. Discounts: in today’s economy always highlight the deals you are offering your consumers

7. Events: notify your audience about upcoming events

8. Tours: describe the tour(s) benefits, features, and history

9. Tasting Room People: many ultra premium bars in Las Vegas hire bartenders with followings and their own persona. Allow your tasting room staff to create their own persona and engage with your consumers

10. Food: food and wine go together naturally. Showcase the best pairing ideas