DeansGuide

September 30, 2009

Twitter’s Impact On Web 2.0: Making The Web More Sensory Like

Tim O’Reilly, the driving force behind the concept of Web 2.0 and a genuine social media thought leader, details why Twitter is becoming the leading social network in today’s social media world. The interview is conducted by FORAtv.com President & CEO Blaise Zerega. Asked to compare social networks to human “senses” and to name the most important social network, O’Reilly nails it with these ideas:

  • Unexpected impact: “I don’t know if there is a single new thing, right now, or if we will notice it right away. People didn’t know how big Google would be in 1998.  .  . if there is anything in that category today I would say it’s Twitter.”
  • Twitter’s Impact: “The thing that has impressed me the most about Twitter is it’s brought real time to a peak on the web”
  • Trend: Twitter’s impact on how we expect  real time information is “making the web more sensory like. . . “
  • What Does it mean?: “It means you start to build systems for stimulus and response.”
  • Humans & Computers: “There is a whole part in what we’re building here, is this new hybrid human computer machine”
  • Constant Factor: We are moving toward a “Collective Intelligence” which will cause a “Revolution in Business.”

September 26, 2009

The Top 10 Blogs For Writers: A Blogger’s Resource Library

If you need tips on how to become a better writer, you may be acquinted with Copyblogger. If you need more resources to help your writing, the following Top 10 list is sure to provide the content you are looking to read. Michael Steltzner the author behind WritingWhitePapers.com chose his “Top 10 Blogs for Writers-The 2009/2010 Winners” awards. This list can be a content library unto itself. Congratulations to Coppyblogger the winner of this years competition.

Michael Steltzner’s Top 10 Blogs for Writers

The following is Michael’s list in his own words on why he chose each site:

Copyblogger award

  1. Copyblogger: This site is the heavyweight champion of the world four years running (and one of the top blogs on the planet)!  The brain-child of Brian Clark, his blog keeps winning because of its insightful articles.
  2. Men With Pens: James Chartrand and Harry McLeod maintain the number two slot with their inspiring content and rich community discussion.
  3. Write to Done: This blog nearly always delivers a home run with its excellent articles for all writers and is the product of top blogger Leo Babauta.
  4. Editor Unleashed: Inspired by the former Editor-in-Chief of Writer’s Digest, Maria Schneider explores writing, social media and community on her excellent blog.
  5. Freelance Writing Jobs: This site is the first stop for freelance writers seeking new work and great articles (and it remains a top winner since this contest began).  Congrats Deb Ng!
  6. Confident Writing: Joanna Young delivers rich and useful articles that will help you take your writing to the next level.
  7. Urban Muse: Susan Johnston covers a wide range of excellent topics that all writers will enjoy.
  8. WordCount: Journalist Michelle Vranizan Rafter explores the challenges freelance writers face on her excellent blog.
  9. Quips & Tips for Successful Writers: A true cornucopia of ideas for writers, Laurie Pawlik-Kienlen provides endless content and freelancing tips.
  10. Fuel Your Writing: This site will certainly fuel you! Michelle Krasniak Oxman and her huge team of contributors provide great content for writers.

September 25, 2009

September 24, 2009

Open House Tips: 3 Steps To Marketing On Sundays

Open House signCourtesy RealtySignXpress.comF

FoxBusiness.com published this deansguide article 9-24-09

How many of you Realtors are guilty of arriving at your open house, spending 30 minutes setting up flyers and marketing materials, and then sitting back and reading the paper? Making phone calls to friends? Feeling bored with nothing to do? Be honest and don’t lie to yourself. If that is the scenario for any of you, I have an alternative activity that will help your business.

Step 1: The Laptop

  • Display an open laptop, online, with pages open to your Facebook Business page
  • Display a second tab with your Twitter account
  • Call to action by asking Open House attendees to “fan” your Facebook page and follow you on Twitter

Step 2: List Building

  • Provide your standard Sign-in sheet but place it next to the Laptop(s)
  • Display a third tab that allows Open House attendees to sign up for your “newsletter” online giving them the option to join you in the “real world” or online

Step 3: Your Blog

  • Display your blog in a fourth tab
  • Call to action by asking Open House attendees to RSS subscribe to your blog
  • Write a blog article about your open house and describe the city, neighborhood, and the property-your online sales pitch

Conclusion: Benefit-Takeaways

1. If Open House attendees do not know anything about blogging, facebook, twitter or social media-this is an Opportunity to provide them with a nice introduction to social media-tutor them (on the spot) if they are willing

2. The Laptop becomes your “coffee table book” a point of curiousity and a conversation starter.

Children’s Tip: Kids hate Open Houses and parents drag them into open houses all the time. If you are bold and want to keep the children inline, set up (with client permission) a non violent playstation game for the kids to play while the parents stroll the property

September 23, 2009

Plan & Disclosure Statement Conference Call 9-10-09: Okun Victims Sorting Through The Rubble

Ed OkunCourtesy Backgroundnow.com

September 10, 2009 Gerald McHale, US Chapter 11 Bankruptcy Trustee, lead a conference call Q & A session for the purpose of providing  “a forum for creditors and victims alike to ask any questions they may have had related to the Bankruptcy and also to the Class Action litigation against Ed Okun and his 1031 Tax Group.” With the way the victims have been victimized they might as well have scheduled this call for September 11th as a 9-1-1 call seems to mirror the entire case.

Conference Call Speakers

The following people connect to this case were invited to answer questions from the victims:

Participating in the call as speakers were:

  • Gerard “Jerry” McHale, Chapter 11 Bankruptcy Trustee
  • Jonathan Flaxer of Golenbock, Eiseman, who represents the Trustee
  • Jacqueline Veit of Golenbock, Eiseman, who, with Michael Devorkin, serve as chief litigators for the Trustee
  • John Sordillo of Deloitte, who served as Forensic Accountants and Real Estate Advisors for the Estate
  • Robert “Rusty” Brace, who is the lead counsel in the Class Action litigation (no information available)
  • Mark Felger of Cozen, O’Conner who acts as counsel for the Creditors’ Committee

Mission of the Call: McHale’s Statement

“We hope this call answered your questions you may have had regarding the Plan and future events related to the ongoing administration of the Liquidating Trust after the confirmation of the Plan.”

The Results

A call to action for the people involved with this call:

  • Did the call help your understanding of circumstances surrounding your efforts to collect your monies?
  • Were you satisfied with the format of the conference call?
  • Did you feel you were given the opportunity to express your concerns or opinions?
  • Are the results of this call confidential information or do you have the ability to express your opinions publicly?

Public Speaking Challenges: The 3 Toughest Audience Members

A child wearing a dunce cap in class, from a staged photo c.1906

So you want to be a speaker, workshop facilitator aka presenter? The benefits are exposure for your business and brand, lead generation, and networking. A public speaking platform can lead to far more business as well as a rewarding experience for you. We are public speakers, workshop facilitators, and presenters in support of our business at Inner Architect and we have experienced the challenges of public speaking first hand.

The following is a short profile of the 3 most challenging types of audience members you may encounter in your public speaking career. Take notice because if you decide to perform, you WILL run into all three of these people. For your sanity, I hope you won’t have all three types in your audience at the same time.

3 Most Challenging Audience Members

1. Dissatisfied Customer: this person is very negative, aggressive, and often verbally combative. They will make pointed remarks to tell you, and your audience, that your presentation is less than relevent, you are less than knowledgable, and they are dissatisfied with the entire experience. There is no appeasing or reasoning with this person; their purpose is selfish fulfillment of a need to lash out

2. Know it All: this person believes they know everything about the subject matter and have a burning desire to let the audience know how smart they are–to the detriment of you the speaker. They need the spotlight but they are unwilling to launch their own speaking platform. It is safer to be sitting in an audience than to stand up and become a target.

3. Disconnected: this person did not read the workshop-presentation description. They are normally complete beginners. They become increasingly frustrated with your presentation because it is not giving the “how to” beginner’s first steps.

Look For These Warning Signs

  • Do not listen, partially listen missing the gist or point, or selectively listen for what “they want to hear”
  • Abbruptly interrupt with a continuous stream of questions that goes beyond good decorum
  • Disrupt the class, workshop, presentation in a self serving selfish manner with little to no regard for fellow students
  • WILL provoke you to the point of placing you, the speaker, in the position of having to take action ie. asking them to hold questions until after presentation, asking them to listen since you answered the question, and in some cases forcing you to eject them from the class because they are ruining the attendees’ ability to participate, learn, and enjoy the material

September 22, 2009

Twitter Strategy: Eliminate Protected Tweets or Revise

Twitter etiquette and Twitter strategies do not always mix, go hand in hand, or remain inline with your purpose for utilizing Twitter. The best example of this dilemma is the locked Twitter account. The  message “This person has protected their tweets” is essentially a walled garden allowing only the people approved to follow a Twitter’s tweet stream and keeping everyone else out.

Protected Tweets

Protected Tweets: How Does That Make You Feel?

I have a number of people who follow me on Twitter who have locked their tweets. When I see this my initial reaction is to:

  • Ask if they will approve me as one of the “special few” in the club
  • DM them asking them personally to include me in “their” club
  • Block them so that they can not follow me to access my information–maybe it’s a content stealing competitor?
  • Ask my network if they request follow status from one of these locked accounts
  • Hammer them for their pretentious attitude
  • Remain very curious as to what I might be missing

Have You Been Approved?

I run the following Twitter accounts deansguide, innerarchitect, napavalleynews. I have people who follow us on all of these accounts who are protecting their tweets. With close to 5,000 microblog posts and tons of informative content, I have never been invited into the inner circle of a “protected account.” That is just wrong!

Protected Accounts Eliminate or Revise Format

The solution is simple. Only allow people with protected accounts to follow those who they approve. Do not allow them to share in my content with their walled garden account only to freeze me out. This is a simple sharing of information and sharing is the piece that makes Twitter so fantastic. Keep the walled gardens but eliminate their access to people they will never allow in to their domain

September 20, 2009

September 18, 2009

Wine Marketing: Direct to Consumer Challenges and Opportunities

Vineyards

The acronym “DTC” aka direct to consumer is one of the most important concepts the wine industry as a whole must leverage in order to survive and thrive during our challenging economic times. Direct to consumer sales provide opportunities for  higher profit margins, increased special event sales, and to sell the ever vitally important wine club memberships. Yet with all that is riding on DTC, the awareness of the power of social media marketing as a sales channel remains under appreciated and under utilized.

Case in point, the Winebusiness.com “Direct to Consumer: 2009 Tasting Room Report.” Most interesting in this report are the hurdles or “barriers to maximizing DTC potential for all wineries. The reported challenges as well as  the opportunities to overcome the challenges may surprise you.

Common Barriers to Maximizing DTC Potential

  1. Compliance and Shipping: (39 percent) believe issues of compliance and shipping “still outweigh all other barriers
  2. Lack of Resources: (17 percent)  people, time and money
  3. Effective Technology and Systems: (13 percent)
  4. Acquiring Customers: (13 percent) aka lead generation
  5. Marketing Tools: (13 percent) believe a lack of DTC marketing tools like customer relationship marketing (CRM) and Web analytics

Opportunities to Maximizing DTC Potential

  1. Tasting Room Software: according to the report there are many online systems available to greatly reduce the challenges of shipping and compliance
  2. Lack of Resources: the three resources in question are people, time, and money. The answers should include social media marketing training to help key employees. The other solution is to hire a social media marketing agency to perform monthly marketing maintence and run your marketing program
  3. Effective Technology and Systems: nothing was specified. The obvious technologies that could improve DTC sales would be a blog and a social media marketing plan-strategy to engage with consumers on Facebook, and Twitter. Placing laptops in the tasting room so consumers can directly fan your Facebook winery page or follow your Twitter account(s) creates a bridge from real world to online world.
  4. “Acquiring Customers”: this challenge (lead generation) could be addressed with a DTC Twitter strategy in concert with a Facebook company page for customer relationship management
  5. Marketing Tools: CRM would be the role of a strategically implemented Facebook company page that engaged consumers and created “Call to Action” messaging.  Web analytic measurement tools could be implemented to measure each message delivered in specific channels including the blogosphere, Facebook, and Twitter for the messages relevance or effectiveness

September 17, 2009

Twitter Strategies: How To Create a First Time Auto Response Direct Message

The worst method of messaging on Twitter is the DM aka direct messaging channel. Built as a private messaging channel for people to connect with private information, it has quickly deteriorated into a channel of autoresponder spam messages for MLM, affiliate marketers, and useless junk. The following is the best and most palatable method to utilize autoresponder DM for a first time message to a new follower.

Auto Response Direct Messaging Strategy: The Only Way to Do It

I received this DM from dave_carpenter a  “Success partner for high achievers” whose mission is “Helping people to be the very best they can be.” Nice work Dave as you found a way to leave a first time auto response direct message:

DM Twitter

Conclusion: Dave Does it Right

Dave’s message is:

  • Honest as he states he is “Auto-confirming” aka using a autoresponder so the message is not personalized yet
  • Reassuring the rest of his direct messages will be personalized
  • Affirming he wants to learn more about you by “hearing your voice”
  • Tone of honesty and transparency makes his message very compelling
  • Follow Dave @dave_carpenter the link is above
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