Twitter Signal to Noise Ratio Strategies: Many Fail Whale Efforts

Companies showing up on twitter to take advantage of the massive growth potential are often showing up without a strategy. In a vast majority of these cases, terrible mistakes are being made that weaken and even tarnish their brand.  The biggest problem, stemming from this lack of strategy, is message tone and makeup. Simply put there is a horrific Signal to Noise ratio at the heart of the problem.

Signal to Noise Ratio

Here are some simple steps to fix the problem of tone and noise in a company’s Twitter strategy:

  • Signal: For every 10 tweets, 7 tweets should be valuable information (with links) that will help your audience & information that is not about your company
  • Noise: For every 10 tweets, 3 should be about your company, they should give value, and they should be informative in nature

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  • No Hard Sell: NEVER tweet the hard sell, act desperate to sell, or attempt to create (old school) urgency for your audience to buy anything
  • Mix: After repeating the formula of 7 signal to 3 noise, your next 10 tweets should be about recognition
  • Connect: In this set of 10 tweets, 5 tweets use @company-individual to recognize their work, engage, network, or ask to collaborate
  • Recognize: In this second set of 10 tweets, 5 tweets use RT (Retweet) to recognize someone’s writing, open lines of communication, and network to meet companies or individuals
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One thought on “Twitter Signal to Noise Ratio Strategies: Many Fail Whale Efforts

  1. Pingback: Top 10 Twitter Strategies for Realtors, Entrepreneurs, and Corporations « DeansGuide

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