Twist: Twitter Tool Identifies Trends, Conversations, ROI

twist-twitter-trends

FoxBusiness.com published this deansguide article 3-28-09

Twist is a tool that allows users to search for trends related to keywords used in Twitter “Tweets.” The compilation of the statistics are presented in graphs and based on what Twitter users are tweeting about during a specific time period over a week or a month. These keywords can include products, services, and companies which make this tool a very solid research tool.

As the Business Director for Inner Architect, a social media marketing, strategy, and consulting firm, I am always searching for tools that will provide further evidence of ROI for social networks and tools. Susan Hanshaw, Founder and CEO of Inner Architect, comes from the direct marketing field where ROI is a constant and measurement is the standard and norm

Lead Generation Tool

  • Identify trends in user behavior for your products or services
  • Identify conversations around customer dissatisfaction of your products or services
  • Identify trends in user behavior for competitions’ products or services
  • Identify trends in conversations around dissatisfaction of competition’s products or services
  • Identify “Buzz” surrounding your industry, niche, or breaking news

Lead Generation Applications

  • Measure user “behavior” for your products and services to determine if your products and services need changes or if they are being received positively. If changes are needed this allows a company or entrepreneur to contact conversation participants
  • Seek out dissatisfied customers and offer them something of value, create a solution, and create the opportunity for retention and future sales
  • Identify who is using your competitors products and services as a list of prospects
  • Dissatisfied customers of your competition become the “low hanging fruit” in your efforts to convert them to your products or services
  • If “Buzz” is evident and aimed at your product, service, industry, or niche consider it a time to strike while the iron is hot. Whether the trend leads you to lead gen, customer service, or spin control opportunities, it’s best to know what is being said and why
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3 thoughts on “Twist: Twitter Tool Identifies Trends, Conversations, ROI

  1. Dean –
    DeansGuide is a great resource but some of it is very hard to read because of formatting problems with items that are showing up on the right side of the page. Words in the Guide are being covered up and obscured. Just wanted to let you know because you might want to fix it. Keep the articles coming.

    Heather

  2. Heather,

    Thanks for the comment. I am aware of some bleeding over of the margins when I place large pictures up. Yo may want to check your browser. I am looking at the page right now and there are no problems with the text, margins, or visibility.

    I also called a friend who say she is having no problems reading this article.

    dean

  3. Pingback: Top 10 Twitter Strategies for Realtors, Entrepreneurs, and Corporations « DeansGuide

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