Twitter Strategies and Tips for Beginning “Twitterers”

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Chicago Sun-Times published this deansguide article 3-24-09

Post Tribune published this deansguide article 3-24-09


Twitter is a sensational social network tool for entrepreneurs, job seekers, and companies. Twitter is being used as a research resource, marketing tool, measurement source, messaging utility, networking facilitator, and broadcasting system. The following are some tips and basic strategies:

Strategies:

  1. Identify: Choose how you want to use Twitter: research, marketing, networking, creating audience, customer service and so on.
  2. Following: Avoid following hundreds of people or companies immediately as this tactic gives the impression you are spamming people with sales propaganda

Tips:

  1. Who: Identify people in the industry, business, niche, or company you wish to follow
  2. Keywords: Make a list of keywords that will help you find the conversations you wish to follow. Example: “San Jose jobs”; “Company names”;“Your job and Company name”; “Industry organizations, groups, or associations”
  3. Search: Input in your keywords or names into the internal search engine to tap into the conversations you wish to follow
  4. RSS Subscription: When you find a conversation that is important, use the RSS feed to subscribe to that conversation and set up in either your email or a Google Reader
  5. Auto-Follow Service: Perform your due diligence before following someone. Do not sign up for an auto-follow service
  6. Vary Message: For every 10 “Tweets” you write make sure 7 give “outside” value and 3 are about your products, services, or events
  7. Signal to Noise: Within your 7 value messages leave links to your resources
  8. Tiny Url: Utilize this super valuable site to shrink the size of your links so they fit within Twitter’s 140 character limit
  9. RT: “RT” stands for Re-Tweet. This is a form of recognition and the best strategy for networking. When you want to recognize someone’s Tweet content you simply place RT and then copy their Tweet. This provides your network with the valuable information and opens up a line of communication with that person
  10. @: This is another form of recognition. If you @person or company you can ask them a question as well as publicly recognize them for their writing