Most Powerful Element of Sales: Asking Questions

The following video is a short yet extremely powerful reminder for some people and for others a revelation. The most powerful element in sales is to ask questions. The simple act of asking questions begins a dialoge that engages your target audience. It is this engagement that allows you to deliver your value or the value of your product or service.

Do You Have a List of 25 Questions?

According to sales guru Jeffrey Gitomer one of the most powerful methods of asking questions is to make a list of 25 questions:

  • Questions you are “certain that your prospect (audience) has not heard before
  • Questions you are “certain your competition is not asking”
  • The more thought provoking the questions the more your prospective buyer will respect you
  • The more your prospective buyer respects you, the more likely they will be truthful with you
  • Questions can lead to the factors that determine the sale
  • Questions can lead to your prospect describing how the decision is made
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