Realtor’s Hyperlocal Sales Tool #1: Unigo.com Highlights Universities In Your Area

Location, location, location is the old adage. In today’s Web 2.0 world a Realtor’s marketing campaign should be hyperlocal, hyperlocal, hyperlocal content. One of the hot buttons for parents when purchasing a home is the educational opportunities in the city, county, and region you represent.

Long Ignored

Most Realtors cover all of the bases when understanding an elementary school district, middle schools, and high schools in their area. The next step is to cover and highlight the junior colleges, colleges, and universities in your region. Unigo.com is a great tool that you can suggest to potential buyers as a form of research. It is also a great source for the Realtor to stay current on the schools in their area.

Unigo.com is a brilliant yet simple concept: poll thousands of college students on their universities. Have these students provide reviews and reports about everything the University has to offer. Describe academic and living conditions. Create audio and video resources; and package it all together so parents, students, and entrepreneurs can learn more about the institutions

Realtor’s Tool

If you have a great University or a concentration of great Universities within the region you sell, San Francisco Bay Area is a prime example with Stanford, Cal, Santa Clara, and the California State University system as well as a huge Junior College system,  you must consider this a strong selling point in real estate.

Unigo.com: Find, Review, Explore

Find: this is a rich search system that can pinpoint nearly every major university in the land

Review: this allows you to rate your university adding information for others to consider

Explore: this section aggregates all the information for your investigation. Sections include College Reviews; Video; Photos; Documents; and student Profiles

Unconvinced? About Us Document:

“Unigo is the world’s largest platform for college students to share reviews, photos, videos, documents, and more with students on their campus and across the country.

It’s also the best place for high school students to find out what life is really like at America’s colleges, and to make friends to help them find the school that’s right for them.

Unigo is the result of a nationwide grassroots movement to get the truth out about college life, and it’s growing bigger every day. Want to join?”