Networking Mistake #2 Procrastination Ruins Relationship Building

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Matrix courtesy of projectsidewalk.com/blog

If you are allowing obstacles in your mind to get in the way of performing tasks and making progress then you are suffering from procrastination problems. In networking the biggest problem to creating a networking connection is an individual’s misconception that networking is hard selling themselves, their business, products, and services.

The bridge to a business relationship will fail if the person procrastinates in their follow through after the event. Connecting and forming a business relationship is time sensitive when you begin the process. If you do not follow through with promised information in a timely manner (immediately is best), then you lose.

What’s at Stake?

  1. Lost Opportunity: You most likely will not get a second chance to engage and connect with your intended networking partner.
  2. Reputation: If you do not follow through on your word, your reputation is at stake with your intended networking partner and their circle of friends.
  3. Viral Marketing: If you do not follow through to connect then your inaction may be reported via word of mouth to your industry niche audience.

Tips to Help You Follow Through

  1. To Do List: Note what you promised to deliver your intended networking partner.
  2. Point of Reference: Note what stood out in your conversation that you know your intended networking partner would remember.
  3. Response Habit: Utilizing your point of reference, email or call your intended networking partner as soon as possible (within reason) thanking them for their time.
  4. Set the Next Step: end your email or phone call with a next step. Examples would be to ask for a meeting, set a time to deliver your value as you promised, or invite them to an industry event. Be creative here.
  5. Document: Document your initial efforts to build your connection into a business relationship. Measure what worked, what did not work, and the process involved.

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