Realtors and brokers should consider purchasing “Guerrilla Publicity”,a joint effort by Jay Levinson, Rick Frishman, and Jill Lublin, a comprehensive guide to ” Hundreds of sure-fire tactics to get maximum sales for minimum dollars.” One of the most powerful tactics is GP’s guide to compiling Media Lists.
7 Media List Tactics
1. Now not Later: Begin creating your list. Compile names of media people and interesting people and how they may help you
2. Habits that Win: Form the habit of making notes, collecting names, and recording ideas. Carry a pen, notebook, laptop, or any device you can utilize to record information–everywhere at anytime
3. Sphere of Influence: List the names of everyone you know who might remotely help: writers, reporters, editors, radio, and TV producers. Be industry specific
4. Your People: Ask friends, family, or business colleagues for contacts to add to your list
5. Local Angle: Call or email local radio shows, television stations, newspapers, and blogs who cover your niche
6. Business Cards: Always request a card from everyone you meet
7. Organization Time: Create a specific time slot in your schedule to update and add all new contacts you collect over the course of a week
