The questions are numerous:

1. How quickly do you wish to rent your properties?
2. How much technical knowledge do you have in regards to computers?
3. Are you patient enough to follow instructions via youtube or over the internet?

4. Are you willing to write about the property, town or resort, the people, new restaurants and anything of value you can “give” people?
5. Do you expect immediate results?
6. Do you understand “keyword and keyphrases” and how important they are to a blog?

7. Do you understand Search Engine Optimization and how Google “indexes” or ranks your blog and why?

The most important question is are you willing to make the commitment to write an article 5 days per week, give people valuable information for free without asking for anything in return, and most of all are you understanding that writing a blog IS NOT A SALES PITCH for your property or anything else?

dean

It is a pleasure to read your analysis, honest opinions, and openness about your industry. Blog networks are a posit created by my business mentor Pat Kitano of http://transparentre.com. Although Pat was not the only person with this vision, he was to my knowledge one of the first who is getting it right.

Please watch for the California Women’s Council of Realtors who are about to launch a very powerful Blog Network with the guidance of Pat and Kevin Boer of Domus Consulting Group.

This strategy is truly the killer application for Brokers. If you want to create a lead gen monster, marketing tool that engages your target audience in real time format, SEO machine, ongoing resume, and the ability to lock your competition out of the most important niche/location keywords and phrases then the Blog Network is a first adopters heaven–right now.

Thanks Sabine it is great to hear from you. Please consider telling us more about your focus and niche market.

dean

Yes to all, specifically to the sad state of real estate blogs (there are amazing one’s out there – but overall – the numbers are low!)
Specific towards blogging, I often hear:

“But I don’t have time to blog”
“I can’t write”
“I wouldn’t know what to say”

….all those are excuses, that need to be ‘owned up to’, and I think having a post like this one – helps to ‘bring home reality’. (Does this sound too harsh? In my opinion it’s reality.)

No time to blog? If you refuse to make the time now, to learn and accept the new reality, you’ll find yourself with nothing but time in the future – because Buyer’s will have moved on.

Can’t write? Start and keep writing – what’s the old saying? Practice makes perfect. And even if we’re not going for perfect – your “blogging voice” would be good.

Don’t know what to say? What DO you tell your clients? About the area, the market, the homes, the neighborhoods, schools, etc.