One of the must read blogs in the blogosphere, therealestatebloggers.com, outlined a 2006 Cornell University study that is a call to arms for real estate brokers and agents yet to adopt blogging as a marketing tool.
In the article “Why Being First in Google Will Really Help Grow Your Real Estate Business” the following points are vital to your business:
1. 1st Position in Google: ranking #1 on page 1 of a Google search “will get you more than half of the clicks on a given search.”
2. 1st Position vs 2nd Position in Google: Ranking “first in Google will get you 4 times the clicks that the second position will.”
3. Top 10 Myth: According to seoresearcher.com “The ‘top-ten’ (Top 10 spots-page 1 on a Google search) itself is a very diverse group with the number of clicks increasing almost logarithmically as your rank grows.”
The most important point–“The first five positions get over 88% of the traffic, and the first three – 79%.”
Another blog to check into if you are interested in Marin County real estate is Ginger Wilcox’s (Pacific Union Greenbrae) blog blogbythebay.com. Ginger provides timely news about one of the most expensive counties in the country to live. Good job Ginger!