Guy Kawasaki’s new book “Reality Check” has many brilliant, thought provoking, and important ideas to share. One of those ideas is from Garr Reynolds and it is called the Zen of Presentations. Presentation Zen “is about restraint, simplicity, and a natural approach to presentations that is appropriate for an age in which design thinking, story-telling, and right brain thinking are crucial complements to analysis, logic, and argument.
Reynolds goes on to identify PowerPoint as a crutch rather than a tool for presentations. My feeling is that powerpoint hinders the speakers ability to connect with the audience if used incorrectly; unfortunately the majority use it incorrectly.
“PowerPoint has become a full-blown epidemic. Tragically, the victims are company values such as collaboration, innovation, passion, vision, and clarity. If you want smart buy-in, give PowerPoint a rest. Substitute more engaging techniques such as stories, demonstrations, drawings, prototypes, and brainstorming exercises. If a business is a decision factory, then the presentations that inform those decisions determine their quality: garbage in, garbage out.”
What makes a good presentation stick? According to the Health brothers, Chip and Dan, in their book “Made to Stick” sticky aka memorable messages share 6 common attributes:
In Guy Kawasaki’s wonderful book “Reality Check” we are treated to a two, that’s right 2, page chapter titled simply “How Not to Choke.” Choking may be the worst possible word to have attached to your career, athletic performance, and any moment that is meaningful in your life. To choke is to blow it by not having the nerve, losing your cool, blanking, freezing in the moment, or any number of horrific things a mind can do when it goes on lock down at the worst possible time. H3re are Guy’s ways to avoid choking.
Three Ways to Avoid Choking:
1. Avoid Negative People: stay away from negative people because what they say about you “can lead to you becoming what people say about you.” Guy’s advice is to simply avoid them or “create product and serve them like hell.”
2. Invoke Positive Stereotypes: Positivity can “enhance performance.” Guy notes that Silicon Valley is a fantastic place for young people to start companies and that the “wunderkind” tag is a great example of a positive stereotype.
3. Frame or Reframe Yourself: Guy quotes Dr. George Lakoff “you can control which groups identify with and the strength of that association.”
In essence the company you keep, the attitude you exude, and the perception you create are the most powerful ways to avoid choking in any situation. If you want more great advice, check out Guy’s favorite books. For even more great information, investigate Alltop.com Guy’s latest user content resource.
Do you have family and friends visiting you this Holiday Season? With the crush of travelers around this time of year, flight plans often get delayed or even canceled due to a number of issues. The ability to follow your family’s flight in real time, without the hassle of an airline 800 phone automated prompting system, can be a relief.
One of the greatest tools to follow your friends and family’s airline travel progress is the Flight Tracker by myrateplan.com. This is a quick tool that tracks flights in real time providing a map of the plane’s location, departure times, any delay information, and estimiated time of arrival.
Time management around the holidays can be a challenge. With the Flight Tracking system, you can check one more task off your list.
The well respected, if not sometimes controversial, economist.com came out with their Liveability rankings or what they describe as ” world’s most liveable city.” The findings provided by the “Economists Intelligence unit” rank 140 cities worldwide. The winner and #1 most liveable city in the world this year is Vancouver, British Columbia. Not one American city appeared in the top ten cities. It is interesting to note that three Canadian cities, Vancouver-Toronto-Calgary, were all ranked in the top 10 most liveable cities in the world.
First the economist “quantifies the challenges” that might be presented to an individual’s lifestyle in 140 cities worldwide.They then score each city on 30 qualitative and quantitative factors over these 5 broad categories:
2. Health care
3. Culture and environment
The Intelligence unit then assigned scores based on a 100 point system with a score of 100 being the most ideal, liveable city in the world and a 1 being the worst. The following are the rankings of the Best and Worst cities:
One of the best tools for measuring your commitment and understanding of the micro-blogging power Twitter.com comes from social media marketing superstar Rohit Bhargava the inventor of Social Media Optimization. In his article “The 5 Stages of Twitter Acceptance” Rohit has brilliantly and accurately outlined the evolution of many Twitter users. The graphic clearly highlights each stage and it acts as a measuring tool to those who have progressed forward in their acceptance.
1. Denial: One of my first blog posts of the summer of 2007 was to challenge Twitter’s validity as a tool-I instead described it ” Twitter becomes the equivilent of your well meaning but very nosy “Italian Grandmother.”
2.Presence: I simply went through the motions
3. Dumping: I inundated twitter with MY BLOG POSTS only a big no-no on any social networking site
4. Conversing: I reached the conversing stage 6 weeks ago as I really began to understand Twitter’s power 4 months ago. In this stage I knew I was progressing but I also knew something was missing-I was not a go-to objective source of information
5. Microblogging: I am now authentically building relationships 1×1, I am bringing in valuable information to the mix for other twitterers to ponder, and I am far more objective and willing to support the community
In another example of mainstream media adopting a Web 2.0 social media tool for instant breaking news coverage, the San Jose Mercury news announced today that they are looking to partner with Twitterers who are attending the historic Obama inauguration ceremony. Twitter is one of the fastest growing social media sites; Twitter allows users to “broadcast” mini press release 140 character messages. It is a vital breaking news tool for both the mass media and the growing blogosphere. Thank you to Biz Stone, Co-founder of Twitter, for the tip that led to this article.
The San Jose Mercury news offer is exposure for any Twitterer attending the inauguration:
1. Exposure Offer #1: According to the paper “You could have your tweets (messages) seen by thousands of Mercurynews.com readers.”
Tip: The “Merc” is asking for a short itinary of your plans for inauguration day. If I were attending, I send in my itinary and make sure it was compelling, interesting, and provided the most exposure for the newspaper.
2. Exposure Offer #2: If you are chosen to “work with” them your Tweets “could be published in the paper.”
Tip: The San Jose Mercury news is the driving force for business news, at the newspaper level, in Silicon Valley. In order for you to have your tweets chosen for publication, I would suggest this approach. Consider the most interesting factors at the inauguration and tweet about them. Identify the historical surroundings, describe the energy, compare it to MLK’s famous speech, be observant of any “celebrities” in the crowd, and provide any breaking news if you can catch it.
Another deansguide readers, in the growing line of LandAmerica exchange victims, has spoken out. The message from Cathy is loud and clear. How do victims, who have lost their entire or majority life savings, pay for legal assistance in pursuing their “stolen” monies?
1. Spend Money: pursue “lost” life savings by using what little money you have left or going into debt to attempt to pay for legal representation.
2. Chalk It Up: chalk it up to experience. Do not pursue recovery by spending money. Hope for the best but do not chase your money with more money. Allow LandAmerica to skate free of charge.
3. Legal Action: hope for a class action lawsuit where no investor’s money is required to possibly recover lost monies.
“I, too, have a big chunk of change stuck in LES. Now, I know I have to file my proof of claim, but who can afford a lawyer, now? Are there any class action lawsuits going on yet against LES? Hate to give what little I have left to an attorney.