LifeLock: “Credit Identity Self Defense or Possible Culprit-You Decide”

In a previous effort, I investigated and described the credit security company Life Lock. As a former Trans Union employee, I had first hand knowledge into the challenges consumers face when attempting to protect their identity, monitor their credit report, and (most difficult of all) getting the credit bureaus to act on their behalf. In the article “LifeLock: A Vital Resource for Realtors and Mortgage Professionals” I outlined the many solid benefits that LifeLock offers it’s clients.

In recent months, LifeLock has come under fire for the resignation of their former CEO Robert Maynard Jr.. In the privacydigest.com article “LifeLock Founder Resigns Amid Controversy.” The controversy brought the company under suspicions but it did not close down their business. Consequently, a case is made for the opposite by TechCrunch writer Michael Arrignton.

Arrington wrote an insightful, interesting, and important article on LifeLock titled “The Very Organized Hit Job On LifeLock.” Arrington’s instincts are right on. His guesstimate that one of the Credit Bureaus was behind a smear campaign to discredit LifeLock was right on the money. As a former credit bureau representative, I have seen first hand (albeit 10 yrs ago) examples of why LifeLock is a pain in the neck to the credit bureaus. Suffice it to say that LifeLock provides a layer of protection the bureaus claim to provide-yet seldom perform well.

Ultimately it is up to every American consumer with a credit history to police their identities, credit profiles, and possible attacks against their social security numbers. In my opinion, LifeLock is a good place to start this monitoring.

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8 thoughts on “LifeLock: “Credit Identity Self Defense or Possible Culprit-You Decide”

  1. John,

    Welcome back. I find it surprising and interesting that you would ask for my opinion as to whether LifeLock is a “good company or not?” I am here to provide information, ask questions myself, and report my findings.

    If you want to know if Life Lock provides a reputable and valuable service then you have to do the research yourself, ask yourself if you need this service in regards to your own financial well being, and then formulate your own answer.

    It is public record that Life Lock’s former CEO left due to his past life in the credit repair industry. Yet many people love Life Lock’s services and more are signing up every month.

    You be the judge on this one John and best of luck

    Dean

  2. Anything that gives the credit companies a ‘pain in the neck’ sounds good to me but because of their involvement with the legal system don’t be surprised to see legislation soon that causes considerable more difficulty for requests by individuals or companies for credit blocking through the credit bureaus.

  3. Jim,

    As a former sales rep for Trans Union, I completely understand your feelings. We were instructed to “read between the lines” which in my case meant that TU was most likely going to drag their feet when consumers requested “tradelines” be investigated. This was a decade ago-maybe things have changed?

    The manpower involved in chasing down leads or blocking credit was an enormous cost expense for the bureau.

    The truly sad case, and I predicted this 10 yrs ago, is that all of the outside sales people at Trans Union in California no longer exist. Their jobs were eliminated and the company now supports “Call Centers” in lieu of their sales force, to answer customer inquiries, and to answer consumer requests. That is why it is such a pain in the a$% to get any information from the bureaus.

  4. Pingback: Lifelock Identity protection

  5. Identity Theft is growing crime but Life Lock take security, and takes responsibility to protect us from wrong hands. It also introduce new services that offer new client and also for those they already members of life lock, if you get more information visit this site I hope you getting more information Identity Theft
    Protection Lock

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